Outfront Media and AdQuick Announce Strategic Partnership

We’re pleased to share a major milestone involving AdQuick, an early Samudra Pacific portfolio investment. OUTFRONT Media and AdQuick have announced an exclusive multi-year partnership under which OUTFRONT will license AdQuick’s OOH sales cloud product for an initial three-year period (including an exclusivity period), alongside a strategic equity investment commitment of up to $20 million tied to agreed milestones.

From the beginning, what stood out to us about AdQuick was its ability to do for out-of-home advertising what digital marketplaces did for other fragmented industries: make a historically manual, time-intensive process faster, more transparent, and easier to transact. The “eBay for billboards”, AdQuick’s platform centralizes, automates, and optimizes OOH advertising workflows end-to-end, from operations, to sales and reporting, disrupting a large, lucrative, but operationally inefficient market. Today, the platform connects advertisers to 1,600+ media partners across 30+ countries, supports campaign launch in as little as 48 hours, and offers a product mix spanning analytics, APIs, and programmatic OOH.

The partnership brings together OUTFRONT’s scaled premium inventory, national footprint, and strategic network, and AdQuick’s proprietary tech stack, real-time data-driven capabilities, and execution infrastructure, amplifying economic and efficiency gains across sides of the marketplace. In practice, this can increase inventory utilization, shorten sales cycles, improve conversion from proposal to booked campaigns, and make campaign performance easier to evaluate and renew, ensuring both media owners and buyers remain competitive in an increasingly digital advertising market.

For Samudra Pacific, this milestone reinforces a long-standing conviction that enduring value is often created by the infrastructure layer that modernizes the product itself. AdQuick has consistently executed against that thesis through strong product development, continuous innovation, and disciplined marketplace expansion. It is exactly the kind of company we look for in complex, noisy markets: founder-led, technically credible, and building the rails that reduce friction, accelerate deployment, and expand top-line growth across the ecosystem. We’re proud to have been an early investor in a team helping define the next phase of OOH and IRL media.