Major Success of JoinedApp x 88 Rising Partnership

Social Media encompasses the majority of interactions that people have and we are frequently reminded of the amount of time spent on our devices by our screen time, which according to DataReportal, is 7 hours and 11 minutes for the average American every day.

JoinedApp, backed by Ingenico, captures even more social media engagement by optimizing the user experience for payment on social media platforms by providing seamless access to shopping without being redirected to a different site. Essentially, JoinedApp is an e-commerce middleware, serving merchant systems and customer channels, as well as providing back-end analytical data for these interactions to improve the wants of both stakeholders. Some channels JoinedApp operates on include Facebook Messenger, Whatsapp, Instagram, Line.

With JoinedApp, users are shown a menu with products that they can pay for and receive the receipt for as well as ask support questions all while still on the social media chat window without any conversion-killing redirects. Additional services that JoinedApp provides include business intelligence for companies to have data analytics into customer metrics, chatbot activity, a marketing dashboard with pinpointing funnel and more.

A recent case study has proven that this platform has been extremely effective, showing that it is able to re-engage 30% of customers, have a 6 x purchase to customer ratio and bring in 30% repeat customers in the first month.

88Rising is one of the most prominent Asian labels based in the United States, with a growing fanbase from all over the world. They advocate for Asian representation in the current music scene and enlists artists such as Joji, Rich Brian and Niki. Their Head in the Clouds show has been consistently successful and they want to expand on this success with more engagement with fans.

As a global company, 88Rising has to be able to easily access their fans all around the world. Social media connects these fans and has played a huge role for 88Rising artists. JoinedApp will then allow fans to easily purchase 88Rising products, which include tickets, merchandise and music on their various customer channels. 88Rising can then reflect on the increased consumer engagement with data analytics from JoinedApp’s marketing dashboard and additional business intelligence.

In the short term, the 88Rising collaboration will bring in revenue to the company with payment of JoinedApp’s services. Samudra Pacific believes in the long-term revenue implications of this collaboration, which includes the visibility that the collaboration will provide that will hopefully bring in other companies to partner with JoinedApp.