Breaking News: AnyRoad has just closed $47M Series B funding round managed by Blackrock and new investors include Andreessen Horowitz (a16z), Runa Capital, and Kaiser Permanente.

With the success of large CRM companies such as Salesforce, many companies have tried jumping on the bandwagon. AnyRoad's unique niche is working in experience relationship management, the first of its kind, by tackling the common problem for large enterprises to emotionally connect with their customers. Companies that offer real world experiences to customers currently are unable to manage customer relationships, which means they lose opportunities for higher customer loyalty and retention.

Anyroad covers broad sectors of industries, such as live events, field marketing, classes and education, tours and tasting, appointments and services and virtual experiences. Anyroad’s approach creates a profit-building cycle where increased bookings allow for more relationship building with customers, which leads to virality in social media exposure and eventually strengthened brand loyalty; and the cycle repeats. Their three step process is simple: engage customers, understand and predict, and drive impact.

Anyroad utilizes a lightweight cloud platform that includes functionality such as calendar, booking, payment processing, invoicing, inventory management, messaging/SMS and a 24/7 customer service that is for both customers and enterprises. The main objectives are to streamline operations and workflows, collect first party data, measure these experiences against similar companies and then optimize, by using these insights and recommendations.

There isn't any other company doing what Anyroads is doing in the market right now. This service is seamlessly incorporated into the merchant websites, is customizable to match the company's branding and provides an optimized booking flow. The one-stop workflow enables directors to manage their business experience on-the-go.

Anyroad has just recently expanded to Portland, hired Iris Hermelin, formerly at Lyft, as their new Vice President of People, and raised $47 M in Series B funding. Their recent earnings has already seen success with 33% MoM growth, 98% retention with companies, a 13.7 LTV:CAC ratio and only 4.4 months to payback on each customer. These numbers prove to Samudra Pacific that it won’t be long for Anyroad to be an industry leader for experience relationship management and will continue to show strong growth for the years to come.